Category: SEO Case Study

Keywords Are Key To Website TrafficThis is a sub-project of sorts to my 4hww blog. An SEO case study where I’ll be attempting to grow organic web traffic solely by way of search engine optimization, and by that I mean no pay-per-click advertising (PPC) and no manual or automated back link creation. Yup, that’s right, I don’t have a backlink strategy at all, other than to let them occur naturally as other sites link to my content. I suppose that means my backlink strategy is also organic! This method implies that my content must be backlink-worthy and of value to readers. What this also means is that the only way people will find my site is through my keywords in searches, so my keyword research and on-page SEO has to be spot on. With the time saved from not hunting down backlinks I’ll be able to work more on the quality of my content and my on-page SEO. Hopefully this all boils down to the easiest way to get free web traffic for my site, because who likes chasing backlinks? My inspiration for this project comes from my lack of confidence in keyword research tool metrics, my dislike for creating backlinks, and Lisa Irby’s blog: 2 Create a Website. Follow along to see how it pans out…

On-Page SEO Beats All Other Metrics!

I’m really starting to believe, and quite emphatically at that, that On-Page SEO Beats All Other Metrics, hands down!  I’ve been studying the results of Market Samurai, Long Tail Pro and SEMRush until I’m blue in the face. I just haven’t been able to explain why sites with poor metrics can out place sites with great metrics in search engine results. The typical metrics I’m referring Read More →

Search Engine Optimization Tips

Search Engine Optimization (SEO), or more specifically on-page SEO can be a daunting task – especially if SEO is completely foreign to you.  Here are some SEO tips to help guide you in the right direction.  incidentally, these are the same tips that I am using in My SEO Case Study, where I will be building a niche site from scratch and attempting to drive Read More →


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