On-Page SEO Beats All Other Metrics!

On-Page SEOI’m really starting to believe, and quite emphatically at that, that On-Page SEO Beats All Other Metrics, hands down!  I’ve been studying the results of Market Samurai, Long Tail Pro and SEMRush until I’m blue in the face. I just haven’t been able to explain why sites with poor metrics can out place sites with great metrics in search engine results. The typical metrics I’m referring to are Google PageRank, MozRank, Domain Authority, Page Authority, Keyword Competitiveness, Juice Links, Citation Flow, Trust Flow, backlink-to-page counts, referring domain-to-page counts, and off-page SEO (backlinks)!

Wow! I feel like I’m making a sales pitch here!  I’m going to step back for a second and clarify what I’m actually doing.  This whole idea of needing nothing more than good on-page SEO is simply a direction my findings have been pushing me towards.  It’s hard to argue that there is more to it than what all those SEO metrics are showing us.  I’ve looked into enough of the “anomalies” to give me at least some confidence that I’m going in the right direction.  I’m at the point now where I’m going to do an experiment and see if my approach can work in the real world.

What is On-Page SEO?

For the sake of brevity, anything in these On-Page SEO Tips is considered on-page SEO.  Also, for this post I’m going to include keyword research in there since keyword research and on-page SEO go hand in hand.

How Does This Change Our Keyword Research?

That’s the best part, it makes our life a whole lot easier… sort of.  I say “sort of” because most, if not all keyword research tools have been created to measure so many “unnecessary” metrics.  Our approach is simpler, but there are no keyword research tools designed specifically with this approach in mind – at least not that I know of.  This is how keyword research would be tackled with this concept in mind.

Research Main Niche Keyword or Topic

This is the easy part. Pick any topic that interests you with a ton of traffic, regardless of competition!  Whew!  You thought this section was going to be huge didn’t you?  That’s it.  Don’t pay any attention to the competition at all at this point, because you are going to be competing at the long-tail keyword level instead.

Research Supporting Long Tail Keywords

For this part you can use the free Google’s Keyword Search Tool.

  • Look for keyword phrases with a length of at least 3 words, preferably longer.
  • Look for keyword phrases with a CPC value of at least 50 cents.
  • Look for keyword phrases with at least 100 local, exact searches a month.
  • Measure competition for these keyword phrases as follows: For each of the top 10 URLs (not just the domain, but the actual page) in Google’s search results rate them based on each of these On-Page SEO Tips. If any of the sites fail at least half of those tips then you’re golden.  You should have no trouble beating them regardless of backlinks, page authority, page rank, etc.  This is definitely the hard part, because there are simply no keyword research tools that focus on this type of research.

I’m still trying to find some tools to make this process easier.  I’ve come across a couple, but nothing that does exactly what I want :-)

How Does This Change Our Backlink Strategy?

Your backlink strategy, or off-site SEO, is the hunting down and acquisition of links to your site from quality sites within your site’s main topic area.  It also includes links from social sites like Facebook, Twitter and YouTube.  So, how does my new approach affect our backlink strategy?  well, it completely changes it! In fact, we can skip all that backlink hunting all together!  We don’t have to worry about chasing down these sites… at all. I just wanted to put this section in here because it’s awesome!

How Does This Change the Way We Build Our Niche Site?

It doesn’t change this part much.  We still want to add good quality content on a regular basis.  And we really want to make sure we use our awesome long-tail keywords following the on-page SEO tips we looked at earlier.  The same tips we used to measure our competition.  I guess the tricky part here is using as many long-tail keywords in our content, link titles, headers, etc. as possible, but still making it a good read for people AND making sure we don’t use the keywords in Google’s eyes.  Remember, one of the rules of good on-page SEO is good quality, relevant and engaging content.

What’s Next?

Now, I start my experiment.  I’ve picked a niche keyword already, and I’ve hunted down a pile of long-tail keywords.  I’m going to go with a content based, silo approach.  What that means is that I’ll break my main keyword down into sub-topics.  These sub-topics are keywords as well, but they’re not quite long-tail keywords.  Then, for each of those sub-topics I’ll create content for as many long-tail keywords as I can.  I could even go into long-tail sub-topics :-)   I’ll setup a widget to keep track of my progress, but I don’t want to reveal the site just yet to avoid skewing the results.

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