When it comes to keyword research tools there are 2 that come to mind right away; Market Samurai and Long Tail Pro. Google’s AdWords Keyword tool is also very popular and powerful, but it requires a lot of supporting tools to gather all the information that the other 2 offer. So, for this post we’ll be focusing on Market Samurai and Long Tail Pro.
As I was testing both of these products, I was simultaneously impressed and under the impression that something wasn’t quite right. Before I go on, I just want to say that, despite the cons that I may point out, I am not knocking these products in any way. Quite the opposite, I think they are both great, and speed up keyword research immensely. All I’ll be doing here is pointing out some areas that either struck me as a bit odd or could be changed to make things even better.
Content at a Glance
This post is getting a little long; it’s actually the longest post I’ve ever written! So, to make myself feel awesome and important I’ve put a table of contents here to help navigate things a bit.
- Keyword Research Tool Review – Pros & Cons
- Quick Poll – Is the SEOV Metric Helpful?
- Backlink Strangeness
- Feature Comparison Chart
- Keyword Research Tool Review Conclusion
Keyword Research Tool Review – Pros & Cons
|Market Samurai||Long Tail Pro|
Quick Poll – Is the SEOV Metric Helpful?
I’ve noticed some large differences between the backlinks shown in Long Tail Pro and those in Market Samurai. It should be noted that they are using different sources for their data. Long Tail Pro uses moz.org and Market Samurai uses majesticseo.com. I’m starting to think, and this surprises me, that Majestic’s backlink data is more accurate than Moz’s. I’ve looked at a few examples and randomly verified the data. One of the examples I looked at was showcased in this post by the creator of Long Tail Pro. Here’s a quick breakdown of the backlink data. I’ve added Page Authority, Domain Authority, Trust Flow and Citation Flow since these values are so closely tied to backlinks. Again, I did random sampling of the results for each site to verify the data and it seemed accurate.
|majestic referring domains||517||103|
|majestic trust flow||18||16|
|majestic citation flow||37||35|
|moz juice links||4,819||4|
|moz referring root domains||6||108|
|moz page authority||47||26|
|moz page authority||37||13|
Majestic SEO doesn’t have anything like the Moz Juice Link metric so it’s really hard to compare those. Also, I’m not sure if Moz’s root domain metric is meant to be the same as Majestic’s referring domain. The interesting thing is, if it is actually the case that the Majestic SEO backlink data is more relevant than Moz’s data, that would indicate that Moz’s Page and Domain Authorities are also less relevant, since they are heavily tied to Moz’s backlink data.
Unfortunately, none of this data explains why survivalknifeguide.net is ranking higher than bestsurvivalknifeguide.com in Google’s search results, except for maybe the referring domains. There are obviously other factors that would have to be looked it, but I’m going to save that for another day.
Feature Comparison Chart
Keyword Research Tool Review Conclusion
First, I have to say that these tools are great for speeding up the keyword research process, and since that process can be incredibly time consuming, any help in that department is always great asset. As far as which one I’d choose? I’m have a hard time doing that right now. I like and dislike aspects of both. It’s such a difficult choice for me that I’m actually looking into building my own custom tool – one of the perks of being a programmer. UPDATE: for the short term, and while I’m in the NSD2.0 challenge I’m going to choose Long Tail Pro. The main reason it’s responsiveness – Market Samurai is simply too cumbersome to use effectively.